#THE BEST BUSINESS PLAN BOOK MANUAL#

A considerable amount of time went into researching, writing, and revising this chapter. Each chapter includes learning outcomes, content related to the section of the plan, examples related to the AVID SPORTS continuing case, a list of key concepts discussed (which are in italic font in the body of the chapter), and questions students address answers to these questions serve as the content of their plans.ДЇor entrepreneurs with limited business experience and students, the most challenging section of a business plan is the financial plan. All information needed to complete each part of the plan is in the text. Instructors can assess studentsвЂ™ work and provide input along the way.Д¬ontent There are four major parts to the business plan: opportunity analysis, organization plan, marketing plan, and financial plan.

Completing one chapter before proceeding to the next keeps students involved and their time and effort are spread over the entire learning experience. Chapter content provides the knowledge needed to write the section. Questions at the end of chapters ask students to record information for a chapter. Structure Students complete each of the chapters of the business plan sequentially. They identify more specific skills and knowledge that students will gain.

Oral presentation skills Detailed learning outcomes are noted at the beginning of each chapter in Looking Ahead sections.

The text is designed to develop the following skills: Д¬reative thinking Critical thinking Secondary and primary research Business situation analysis Identification of strengths, weaknesses, opportunities, and threats (SWOTs) The following are courses and programs that are ideally suited for the learning experience provided in Business Plan Project: Д®ntrepreneurship New Venture Planning Small Business Management Business Strategy Strategic Business Business Capstone Executive Development It is written for any experience where students learn about the major functions of a business and how these functions are interrelated. A certificate or special recognition could be given to students who develop the best plans.Д¬ourses, Skills, and Knowledge Business Plan Project is designed to be a primary text in a 7- or 10-week accelerated course or a supplement in a semester course.

#THE BEST BUSINESS PLAN BOOK MANUAL#

Rubrics in the instructorвЂ™s manual for the written plan and oral presentation of the plan can be used to determine the winners. Students compete for this fictitious funding. At the beginning of the learning experience, students are told they are developing their plans for a group of potential investors that could provide start-up capital to launch their businesses. Another unique feature is that the instructor can create a competitive environment in class, which will provide additional motivation among students to create the best plans. All concepts in the text are explained using AVID as an example, and the content of all sections of AVIDвЂ™s business plan are presented so students can see what they contain. Throughout the experience, students assume the role of entrepreneurs.ДЇurther realism is achieved through the use of a continuing case: AVID SPORTS, INC., a start-up company that plans to launch a highperformance running shoe called вЂњPropell.вЂќ Students get an insiderвЂ™s view of how the founders intend to establish the company and write their business plan. It ends with students writing comprehensive business plans and conducting PowerPoint presentations of the plans. The experience begins with students brainstorming and deciding on a new business that meets a unique need in the marketplace. To the Instructor Overview Business Plan Project is a real-world, hands-on, step-by-step guide where students develop business plans for new ventures. Business Plan Project is intended to challenge both your academic and creative energies.

Down the road, your brainchild will be showcased as you create a business plan and present your ideas in a dynamic oral presentation to maximize success. You will also prepare financial statements to take you all the way to the bank. Using marketing strategies, you will outline ways to bring consumers through your door. Then, with you in the driverвЂ™s seat, you will make decisions regarding a name for the company, how it will be staffed, a desirable location, and what equipment is needed to make your dream a reality. The trip begins when you conceive of an idea for a new product, service, retail store, or restaurant. More than a technical вЂњhow-toвЂќ manual, Business Plan Project is an interactive tool that allows you to assume the role of the entrepreneur and to create a plan for a new business from concept to fruition. Preface To the Entrepreneur Business Plan Project will take you on an exciting journey into the world of opportunities open to you as an entrepreneur. 67 Appendix: Written Business Plan and Oral Presentation. xi Introduction: Entrepreneurs and the Business Plan.

The best business plan book